The restaurant group is kicking off the month with a four-day promotion from October 9–12, offering customers a one-dollar appetizer with the purchase of any entrée. Eligible starters include coconut shrimp, shrimp cocktail, and mozzarella sticks. Following this, on October 12, the chain will launch a new late-night happy hour available Monday through Friday from 9 p.m. until closing. This addition features six-dollar cocktails, beer, and wine, alongside discounted starters like lobster flatbread and crab queso.

Simultaneously, the menu is expanding to include OLD BAY Seasoned Scampi as part of the 24.99-dollar Endless Shrimp experience. Chief Marketing Officer Andy Pitts noted that these changes are designed to provide more choice and hospitality for customers gathering at their tables. The month concludes with a Halloween promotion from October 30 to November 1, allowing children in costume to eat free with the purchase of an adult entrée. Families ordering online can access the same deal using the promo code SPOOKY26.