The new line emphasizes a fusion of traditional weaving techniques with materials intended to bring a grounded quality to contemporary interiors. Senior partner Ori Wilbush noted that the collection aims to bridge the gap between nature and living spaces, prioritizing sensory comfort through hand-spun, undyed wool and distressed finishes.

Key designs include Oushaks with oxidized, exposed warps and recreations of zero-pile antiqued Persian rugs. These pieces reflect a broader industry push to revive the depth associated with historical craftsmanship. Visitors can examine the collection at Booth M-1015 in the Suites at Market Square, while the full inventory remains accessible for immediate shipment through the company’s digital platform.