The CMA set an August 7 deadline for its initial phase of investigation. By this date, the watchdog must determine whether to approve the acquisition or escalate the matter to a more exhaustive, in-depth probe. This review follows a public comment period that concluded in late April, during which industry stakeholders voiced concerns regarding the potential impact on consumers and market dynamics.

Paramount secured the deal in February following a protracted bidding war that saw them outmaneuver Netflix. The combination aims to forge a media powerhouse capable of competing with dominant streaming platforms, yet the transaction faces mounting resistance. Beyond the UK, the merger is attracting regulatory scrutiny across North America and Europe, with reports indicating that officials in California and New York are preparing legal challenges to block the union of these two industry giants.