The expansion introduces four varieties to Target shelves, headlined by an exclusive Hot Honey flavor that plays into the rising consumer demand for sweet-and-spicy snack profiles. Joining the new addition are White Cheddar, Dill Pickle, and BBQ varieties, all priced at $3.99 per bag. These products lean on a clean-label identity, utilizing 100% avocado oil and organic cornmeal while maintaining USDA Organic, Non-GMO, and gluten-free certifications.

Matthew Bordonaro, vice president of sales, noted that the move into Target serves as a validation of the brand’s focus on blending nostalgic snack experiences with high-quality ingredients. To drive initial engagement during the summer months, the company plans to run promotional pricing, including a 2-for-$7 deal timed for the Fourth of July and the subsequent back-to-school season. Founded in 2018 in Laval, Quebec, the company continues to leverage national distribution partnerships with UNFI and KeHE to maintain its growth trajectory alongside its existing presence in stores like Sam's Club, Erewhon, and Central Market.