The upcoming Southington location represents the 54th club for the franchisee, following a rapid expansion that includes recent growth in Troy, New York, and a planned site in Torrington, Connecticut. Prospective members are currently being funneled into a VIP list to secure access to the inaugural membership offer.

Built on the brand’s signature "No Judgments" philosophy, the gym aims to cater to a broad demographic through an extensive layout. The space will house a full range of cardio equipment, Olympic lifting platforms, and heavy-duty dumbbells. Beyond traditional training, the club emphasizes recovery, integrating a specialized zone with red light saunas, tanning, and massage chairs.

Programming at the new site includes the proprietary HIITZone for high-intensity training, alongside a weekly schedule of dance, Pilates, and hot yoga classes. New sign-ups will also receive a CrunchONE Kickoff, a personalized onboarding session featuring a fitness assessment and a structured roadmap led by a certified coach. The club is expected to open its doors in July 2026, providing a high-capacity training environment designed to accommodate varying fitness levels and busy schedules.