As indoor golf shifts from a novelty to a primary training ground, Back Nine is moving to standardize the hardware used in its facilities. By adopting Bridgestone’s precision equipment across its global footprint, the franchise intends to minimize variables that can skew simulator data. CEO Wil Bangerter noted that the company prioritized the collaboration to ensure that patrons—ranging from casual players to those training with intent—receive consistent, reliable feedback during every session.

For Bridgestone, the deal represents an expansion of its ball-fitting expertise into a controlled, digital environment. David Vogrin, director of marketing for Bridgestone Golf, stated that the partnership allows the brand to apply its data-driven performance metrics to the rapidly growing indoor market. With over 200 locations currently operational and 300 more in development, Back Nine is positioning itself as a central hub for data-rich, year-round golf access, leveraging the reputation of Tour-tested gear to sustain its rapid expansion.