The inaugural program features 18 distinct categories, including Brand Storytelling, Martech Implementation, and agency-client collaboration. According to CEO Mark Fried, the project aims to shift the spotlight toward the human element of marketing, celebrating the professionals behind the work rather than just the final results.

Agencies of all sizes may submit entries until August 21, 2026. Fees are structured on a sliding scale, beginning at $85 per entry for the first two submissions and dropping to $65 for five or more. Finalists will be notified on September 17, with the winners announced during a live ceremony in Dallas, Texas, on December 8, 2026.