Powered by the Infosys Aster suite, the new platform serves as a centralized, secure repository for collective marketing intelligence. By leveraging a conversational interface, chief marketing officers can input specific business challenges in natural language to receive synthesized, context-rich guidance derived from research by the Infosys Knowledge Institute and the broader ANA network. The initiative arrives alongside a new CMO AI Playbook, which codifies best practices gathered from interviews with global marketing leaders.

Designed with strict privacy-by-design principles and human oversight, the hub functions as an exclusive, member-only resource for the Global CMO Growth Council. The architecture focuses on transforming fragmented industry data into actionable executive-level summaries. According to Sumit Virmani, Global CMO at Infosys, the platform is intended to move marketing leadership beyond basic efficiency gains, positioning AI as a practical catalyst for long-term business growth and strategic decision-making.