The new drink blends Fanta Cherry, Sprite Vanilla, and Minute Maid Cherry Limeade, resulting in a citrus-forward profile intended to balance the weight of the Creamy Cheddar Mac & Cheese. This dish remains a sales powerhouse for the Broomfield-based chain, with 11.2 million bowls sold over the past year. According to Stacy Moss, Vice President of Marketing, the collaboration aims to provide a distinct flavor experience that complements the brand's long-standing menu staples.

Beyond the drink launch, the company is leveraging National Mac & Cheese Day on July 14 to drive loyalty sign-ups. Rewards members will see a tiered discount schedule throughout the month, ranging from $5 entrees to half-off deals. These initiatives serve as a tactical push to maintain engagement for a brand that has operated in the fast-casual space since 1995.