The "Summer of America" initiative leverages the Yesway and Allsup's Rewards app to drive customer engagement across the company's nine-state retail footprint. Users can access a "Spin-to-Win" game to claim instant prizes or earn entries for the "Big Fill" sweepstakes, which remains open until January 5, 2027. Tom Trkla, CEO of Yesway, noted that the promotion aims to reward regular patrons during the peak travel season with deals on signature items like Allsup’s deep-fried burritos and Tallsup beverages.

Beyond games, the program introduces "Stack & Save" fuel incentives. By purchasing specific beverage or snack bundles—such as three Monster Energy drinks or select Gatorade products—members can reduce their fuel costs by up to 20 cents per gallon. The company intends for these combined offers to serve as both a thank-you to their community and a strategy to boost foot traffic across their 450 locations. Interested participants can find full entry rules and reward details on the official Yesway and Allsup's websites.