Founded in 2011 by Dan Fisher and Brett Singer, the agency began as a video production outfit before expanding into a full-service creative house. Their recent work, including a Webby-nominated campaign for Basis, emphasizes cinematic storytelling over mass production. The new stop-motion project highlights this philosophy, showcasing the meticulous craftsmanship that the founders argue is vital to maintaining genuine audience connection.

Fisher and Singer, who first collaborated while working on The Oprah Winfrey Show, attribute their longevity to a focus on relationships and adaptability. As the agency navigates the integration of AI search and evolving digital strategies, the anniversary film acts as a tether to their roots. The project will roll out across digital platforms alongside behind-the-scenes footage, offering a look at the production techniques that continue to distinguish their brand in a competitive market.