The beverage, which blends agave wine with notes of cherry, lime, and blue raspberry, arrives in 1.5-liter bottles with a 13.9% ABV. Brand Director Ashley Akolade noted that the decision to bring back the limited-edition flavor was driven by last year’s consumer demand and the significance of the upcoming national milestone. The company intends for the product to serve as a centerpiece for summer gatherings, including the arrival of major international soccer tournaments.

Beyond the product launch, the company is committing $25,000 to the USO’s Campaign to Connect. This partnership encourages customers to send digital messages of gratitude to troops, aiming to provide a morale boost to those serving globally. The Rocket Pop Margarita is currently rolling out to major retail chains, including Walmart, Kroger, and Albertsons, where it will remain available until current supplies are exhausted.