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ZTE Shifts to AI-Native Strategy Amid Market Volatility

At MWC Shanghai 2026, ZTE Chief Development Officer Cui Li declared that the era of standardized technology solutions has ended. Facing a global landscape defined by rapid iteration and shifting demands, the company is pivoting toward an "All in AI, AI for All" framework to stabilize its long-term development.

ZTE Shifts to AI-Native Strategy Amid Market Volatility
Photo: Bio & News

Cui argues that the traditional "one-size-fits-all" model is obsolete as artificial intelligence accelerates at an unprecedented pace. To counter this instability, ZTE is restructuring its internal processes to prioritize human-machine collaboration, aiming to transform into a data-driven organization. The shift focuses on embedding AI-native capabilities directly into the company's existing product lines and infrastructure solutions.

To maintain resilience against market unpredictability, ZTE is implementing an AI system built on four pillars: openness, flexible scaling, extreme synergy, and a scenarios-first approach. By decoupling its software architectures, the company intends to foster a more agile environment capable of rapid evolution. Looking ahead, ZTE positions itself as a long-term value contributor, banking on a future defined by human-AI symbiosis to maintain its competitive edge in the global ICT sector.

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