Pretax profit for the year ending April 30 surged to 68.9 million pounds, a sharp climb from the 3 million pounds reported in the previous period. Revenue grew 6.5% to reach 373 million pounds, bolstered by a 5.7% increase in average order value. According to the company, customers are increasingly shifting toward higher-priced gift options and larger-format greeting cards.

The board signaled its optimism by raising the dividend to 3.75 pence, up from 3.0 pence the prior year. Management attributed the planned 65 million pound share buyback for fiscal 2027 to consistent free cash flow generation. Looking ahead, the company maintains its guidance, targeting annual revenue growth in the mid-to-high single-digit percentage range.