The signing session runs from 2:00 to 3:30 p.m. at the 3900 Maple Road location. Attendance is free and open to the public, though opportunities to secure a signed bottle are limited by available stock. The brand, which sources its 100% Blue Weber agave from the highlands of Jalisco, Mexico, emphasizes traditional slow-cooking techniques and additive-free, small-batch distillation.

Lopez’s involvement with the tequila grew from a personal discovery; he famously stocked 120 bottles for his own wedding after a friend introduced him to the spirit. Chris Stevens, the company's national sales director, noted that the visit serves to foster a direct connection between the brand and the Buffalo-area community. Collectors and fans are encouraged to arrive early to ensure they can participate before the supply of signed inventory is exhausted.