Since introducing its live rosin line in 2022, Edun has achieved 519% cumulative sales growth. The company’s success centers on proprietary hardware: a wider-bodied 510-thread cartridge equipped with dual atomizers. This engineering feat allows for the use of thicker, terpene-rich oils that were previously considered incompatible with traditional vaping devices, effectively setting a new standard for solventless consumption.

"Nobody believed you could even put live rosin into a cartridge and make it work," said Michelle Brinkerhoff, Edun’s co-founder and COO. Beyond the hardware, the brand attributes its market dominance to years of consumer education regarding the nuances of regenerative cultivation and solventless extraction. As shoppers increasingly prioritize flavor and purity over simple potency, Edun’s focus on no-till living soil and clean processing has resonated, with the brand currently outselling all-in-one devices two-to-one in the 510-thread category.